To address that, what you’re really buying when you purchase a copy of Windows 8 or Windows 8 Pro is a license key. Since it’s so ridiculously easy nowadays for people to copy and download files of even 1GB or larger, the challenge companies like Microsoft have is to ensure that you bought that OS you’re running, you didn’t just grab it off the ‘net and install it. (I’m tempted to say that it depends on your definition of “it” but I won’t!)
Which leads to the question of what exactly does Microsoft mean by activation? I imagine that it say something more akin to “You must activate your Windows 8 before you can change your settings”. I think you’re reading that error message slightly wrong, actually.
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